OREGON MARKETING SUMMIT
JUNE 6, 2019 // #ORMKTG // PORTLAND, OR
250+ Oregon-based brands come together to share fresh ideas, solve problems and make meaningful connections.
CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS
WHO ATTENDS:
WHAT TO EXPECT:
THE TAKEAWAY:
- Chief Marketing Officers
- Chief Brand Officers
- Advertising Strategists
- Social Media Managers
- Creative Directors
- Local, Regional and National Brands
- 7 interactive discussion panels
- Q&A with 50+ speakers
- 4+ hours of dedicated networking
- Social events! Including a welcome breakfast, lunch & a cocktail party!
- Fresh ideas to inspire your audiences
- New tools to tell your brand's story
- Exciting new relationships with marketers, brands and partners
- Membership in a community of like minded marketers
DOWNLOAD THE AGENDA
The Oregon Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.
PROGRAM AT A GLANCE:
8:00 AM
Welcome Reception & Registration; badge collection, light refreshments and networking.
8:55 - HOST WELCOME
9:00 - MORNING KEYNOTE ADDRESS
9:20 - PANEL: THE OREGON BRAND
Conservation and tech; forestry and conservation; craft breweries and wellness brands - Oregon is expanding and diversifying. How are the state, its cities and its brands telling their stories to the world?
10:00 - PANEL: FRESH PERSPECTIVES ON SOCIAL MEDIA STRATEGIES
How are brands diversifying and innovating across New Media to capture and meaningfully engage their audiences? What might the next transformative social platform look like? Which platforms have outlived their utility?
10:30 - MORNING SOCIAL
Coffee, light refreshments
10:50 - PANEL: BEYOND BRANDING
An exploration of foundational brand identity and its evolution as companies, products and audiences change. How do Oregon’s brands authentically live and convey their purpose to - and through - their audiences and ambassadors?
11:20 - PANEL: MEANINGFUL DIGITAL & MOBILE ENGAGEMENT
Innovation and personalization in digital media and IoT - brands compare and contrast approaches to personalization, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
12.00 PM - Networking Luncheon
Lunch, refreshments and networking
1:20 - PANEL: OPTIMIZING CUSTOMER EXPERIENCE & NURTURING LOYALTY
What are the ingredients for delivering a positive experience? Marketers share and compare best practices, tools and tactics for nurturing customer loyalty, including CRM & predictive analysis, artificial intelligence, measuring ROI and cultivating feedback.
2:10 - PANEL: SUCCESS STORIES IN CONTENT MARKETING
Tools, tactics and strategies for producing, optimizing and distributing meaningful content - what works? What doesn’t?
2:50 PM - Afternoon Networking Break
Coffee, light refreshments and networking
3:10 - PANEL: BUILDING A SUCCESSFUL BRAND/AGENCY COLLABORATION
Equity, collaboration, efficiency - experts from both sides discuss cases of successful - and unsuccessful - collaborations between advertisers and their agencies.
3:30 - PANEL: MARKETING AN EXPERIENCE
Joy, adventure, comfort, pleasure, luxury - purveyors of experience discuss different approaches to marketing the moments that enrich our lives.
4.10 PM - Cocktail Party & Networking Reception
MEET OUR SPEAKERS
SPEAKERS COMING SOON. CHECK BACK FOR UPDATES!
Featured
FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:
lead sponsor
OUR SPONSORS
MORE SPONSORS COMING SOON! CHECK BACK FOR UPDATES.
FOR SPONSORSHIP OPPORTUNITIES, CONTACT:
GET YOUR TICKET
TICKETS CONTACT:
Endy Lu
T: (805) 475 3218
Pre-registration is required for all attendees.
PRESS PASSES
IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. CLICK HERE TO CHECK OUT THE FULL DETAILS AND APPLY TODAY.
Attendees
Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits.
“Customers want to become invested in your brand. Give them something to get invested in.
”
FAQS
WHO ATTENDS?
The Oregon Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
Easy! Contact Gauhar Mirza to find out about the remaining openings - gauhar@icsummits.com
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
LOCATION/VENUE
The Nines, 525 SW Morrison St, Portland, OR 97204
