OREGON MARKETING SUMMIT
AUGUST 6, 2020 // #ORMKTG // PORTLAND, OR
The Oregon Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.
Welcome Reception & Registration; badge collection, light refreshments and networking.
8:55 - Host Welcome
9:00 - Morning Keynote Address:
Ryan Garrow, Director, Partnerships and Client Solutions, Logical Position
9:20 - Panel: The Oregon Brand
Conservation and tech; forestry and conservation; craft breweries and wellness brands - Oregon is expanding and diversifying. How are the state, its cities and its brands telling their stories to the world?
10:00 - Panel: Fresh Perspectives On Social Media Strategies
How are brands diversifying and innovating across New Media to capture and meaningfully engage their audiences? What might the next transformative social platform look like? Which platforms have outlived their utility?
10:40 - Morning Networking Break
Coffee, light refreshments
11:00 - Panel: Beyond Branding
An exploration of foundational brand identity and its evolution as companies, products and audiences change. How do Oregon’s brands authentically live and convey their purpose to - and through - their audiences and ambassadors?
11:40 - Panel: Meaningful Digital & Mobile Engagement
Innovation and personalization in digital media and IoT - brands compare and contrast approaches to personalization, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
12:20 - Networking Lunch
Lunch, refreshments and networking
1:40 - Panel: Optimizing Customer Experience & Nurturing Loyalty
What are the ingredients for delivering a positive experience? Marketers share and compare best practices, tools and tactics for nurturing customer loyalty, including CRM & predictive analysis, artificial intelligence, measuring ROI and cultivating feedback.
2:20 - Panel: Success Stories In Content Marketing
Tools, tactics and strategies for producing, optimizing and distributing meaningful content - what works? What doesn’t?
3:00 - Afternoon Networking Break
Coffee, light refreshments and networking
3:20 - Panel: Building A Successful Brand/Agency Collaboration
Equity, collaboration, efficiency - experts from both sides discuss cases of successful - and unsuccessful - collaborations between advertisers and their agencies.
4:00 - Panel: Marketing An Experience
Joy, adventure, comfort, pleasure, luxury - purveyors of experience discuss different approaches to marketing the moments that enrich our lives.
4:40 - Networking & Cocktail Party
Director, Partnerships and Client Solutions
Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits.
The Oregon Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I SIGN UP?
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
The Nines, 525 SW Morrison St, Portland, OR 97204
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